The Theatre Royal in Newcastle upon Tyne has become established as one of the UK's leading provincial theatres with an annual income of several million pounds.

Over the years, the Theatre Royal’s constant growth in size and reputation placed increasing pressure on its administrative functions. For much of this time, the accounting operation and some parts of the administration had been outsourced to Newcastle City Council. ‘However, it was felt that a system was needed which would better suit the requirements of the Theatre', explains Pamela Dowds, Senior Finance Officer. 'One which featured a flexible reporting structure and easy access to relevant information.'

In order to achieve the level of flexibility and control needed, it was clear that a key element was to bring the accounting function in-house. The next step was to evaluate carefully the accounting software packages and resellers available in the marketplace.

After an exhaustive evaluation process, Sage Line 100 was selected as a clear winner over the other offerings.