At the end of 2009 there were approximately 4.6 billion mobile subscriptions in the world, of which the vast majority were mobile phones and mobile broadband modems. With current growth rates there will be more mobile subscriptions than people on earth well before the end of the decade. The rise of various mobile connected devices (other than phones and broadband modems) can boost the total numbers by a ten-fold if the industry finds a way to harness the potential. Many of the prominent industry players and observers are demonstrating their strong faith in this market through bold predictions about mobile connected devices.