Ipsos Mori research: The benefits and barriers
to video collaboration adoption
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Video collaboration technologies are reinventing the workplace by allowing people to meet virtually, efficiently, and reliably from nearly any point on the globe. And although it has become widely accepted that video collaboration helps businesses significantly through reduced travel, benefits such as building trust, improving group collaboration, and increasing competitive advantage, have emerged as equally important factors that are also less commonly studied.
In order to help businesses navigate the wide range of benefits, Cisco recently commissioned a worldwide study uncovering market-led perceptions of video collaboration technologies—defined here as telepresence and video conferencing—in the work place.
The research, conducted by Ipsos Mori in mid-2010, polled an internationally representative sample of workers from across 12 important markets and found dramatic differences with users versus nonusers.
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