The Register® — Biting the hand that feeds IT

Feeds

Las Vegas Sands increases its marketing capabilities

By downloading you agree to our Terms & Conditions. We'll also email you a copy of the paper.

with enterprise data platform

By Microsoft
→ More from Microsoft
Published December 2011

More about:

Las Vegas Sands Corp. needed a world-class enterprise data platform for a new destination resort in Singapore. After researching data warehouses, it chose the Microsoft SQL Server Fast Track Data Warehouse. Pretested HP hardware configurations sped deployment, and the solution offers access to integrated customer data, which helps the company target its marketing messages. High scalability prepares the company for further growth.

By downloading you agree to our Terms & Conditions. We'll also email you a copy of the paper.