maybe to them, you are but wavy company in every sector has different needs for IT, and so different needs for cloud technology.

The Reg got together with UK cloud provider Star to create a Regcast - or, to be more accurate, three standalone Regcastlets - about how cloud works in three types of business: retail, media, and professional services. Star's Grant Tanner takes us through what those businesses lack, where they can use cloud effectively, and what the business and IT problems that they will need to solve will be.

In part three Grant Tanner from Star, talks about those clients who need to bill by the hour for high-value work. Often they're not in the same location, don't have a dedicated IT staff, and yet still have to comply with security and compliance standards. If you don't want to spend your life managing software licenses rather than client relationships, this might be for you.