It has become increasingly commonplace for enterprises to see their IT strategies shaped less by internal mandates and more by the rapid influx of consumer technologies and services, including mobile applications, smartphones, tablets, public cloud services and the social networking capabilities demanded by both employees and customers. This “consumer driven IT” represents a new wave of technology adoption—one that significantly blurs the lines between business and personal domains.

By unifying APM, IM and SOM technologies, a successful service assurance implementation can focus IT staff on what the enterprise—and the new breed of IT consumers— cares about most: business services. Plus, service assurance solutions provide the agility required to anticipate emerging trends and adapt services to the rapidly changing sensibilities of today’s IT consumers.