Knowledge of the location of customers, property, products or any other asset is invaluable intelligence for improving competitive advantage and operational efficiency. However, despite the proliferation of data that businesses generate today, the potential value of this location dimension is often overlooked in the business intelligence process.

With enterprises having access to ever greater volumes of historic data, to get maximum value from it they need to make use of the location element in order to drive deeper business insights to improve competitiveness and business performance.