A mobile application development primer
A guide for enterprise teams working on mobile application projects
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Industries of all varieties have begun to realize that the target audiences for their business applications have shifted in massive numbers from the use of traditional personal computers, such as desktops and laptops, to using mobile devices such as smart phones and tablets for accessing the internet and for obtaining the information they seek. This applies if the intended audience for the application is a direct customer of the enterprise (Business-to-Consumer apps, or “B2C”), or if the targeted user is an employee or business partner (“B2E” and “B2B”, or Business-to-Employee and Business-to-Business apps). Across the globe, more people are now using mobile devices that they can carry with them wherever they go, and which are more userfriendly and intuitive to use, as their primary means of obtaining information and requesting services over the internet.
The content of this paper is intended to provide value for all of the roles involved in mobile enterprise business application development projects: architects planning for mobile projects; development teams making implementation decisions; project managers establishing the details of the project activities; test organizations addressing these new applications; and executives that need an understanding of how these new mobile apps fit with the existing enterprise applications and development processes.
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