Licensing: The next great disruptor to the data protection status quo

ESG white paper

Published July 2013

Is backup like car insurance? Imagine being responsible for paying only a very small “insurance premium” for backup/recovery protection. I.e., paying a marginal amount of money to cover the data being backed up. And if you later experience an event that results in the need for recovery, then you pay an additional deductible matched to the level of calamity you experienced.

Why should we pay so much for all the capacity that we back up, when what we really want to focus on is how much we will need to recover?