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Lessons from successful mobile initiatives

Perceiving your business' IT as an asset, not a liability

Published November 2013

Whether you’ve embraced it or not, mobile is already part of your business. Mobile workers do different things that require different interfaces, features, and support channels. They do a high volume of simple tasks. They expect to complete them in five or fewer clicks with minimal text entry from any tablet or smartphone.

The best mobile applications are familiar, require no formal training, and make it easy to collaborate with colleagues. They aren’t crippled versions of web applications. Rather, they’re enhanced versions. They do things that can’t be done on a desktop like geo-tagging and auto-routing because they’re presence and location-aware.This paper sets out some of the key lessons learned by progressive organizations that have used mobile to get ahead.