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Six secrets to offering exceptional customer service

Earning a customer for life

Published December 2013

The vast majority of people are not experiencing great service. Nearly a third of consumers believe that businesses are now paying less attention to providing good customer service. On top of that, just 7% of those polled say that customer service experiences they have with companies typically exceed their expectations.

Now think about how you could succeed and profit as a business if you not only continually offered good service to your customers, but also frequently offered more than what they expected.

Customers want easy access to service on their terms, evidence that a business cares and first-time resolution when they ask for assistance. What do you need to do to give customers what they want? The answers are on the following pages.