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Why Lync is set to disrupt the UC market

The War of the Worlds

Published May 2014

Unified Communication is nothing new. For years now, large enterprises have been looking for ways to streamline their communication processes. But what about small and medium businesses?

Microsoft relaunched the Windows Messenger service with a new name and new features. Microsoft Lync 2010 expanded on its predecessor’s functionality to include VoIP and video conferencing. The stage was set for a move into the unified comms battleground: in 2013, Microsoft announced that Lync was to be integrated with Skype.

Unified communications, which was once the preserve of only the largest enterprises with the deepest pockets, was now available to everyone. From small and medium businesses, right down to private users, the world of UC was now attainable for all.