Digital customer experience

Fast and furious response to digital-era technologies

Published June 2014

The big winners in the digital customer experience era will be those companies that can tap into mobility, social networks, big data and the cloud to help them “sense and respond” to rapidly changing customer behaviours. But moving from traditional “make and sell” models to an approach that requires instantaneous measurement of, and reaction to, multiple customer touch points is no mean feat. Download this report and find out more.


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