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The Register Buzz Report

Readership perceptions of 25 global IT brands

Published Jan 2008

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IT buyers’ views of technology vendors are shaped by a myriad of different inputs, which together create a ‘buzz’ of sentiment around each player. There are many ways of measuring buzz, both in the positive and negative sense, and in this inaugural Register Buzz Report, we look at those companies that stand out from the crowd. For those at the top, the question is what's behind their success. Meanwhile, do those languishing at the bottom of the heap really deserve to be there?


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