Despite some high-profile deployments by major tier-one operator groups, much of the mobile industry in EMEA has lagged behind Japan and North America in its commercial deployment of FOTA. This is symptomatic of the challenges involved in defining a business case and RoI model for a technology that traditionally requires significant capital expenditure with variable operational costs. Unless clear RoI analysis can be performed on a per transaction basis, FOTA will always have a difficult time positioning itself as a core operational technology in EMEA.

The market for FOTA in EMEA is on the cusp of an explosion, with organizations starting to explore the technology’s wider business benefits and ability to both bug-patch and drive end-user revenue. This report aims to offer a description of how FOTA must be redefined to ensure cost effective deployment and integration with existing user network resources and processes.