Today, licensing flexibility is a key competitive differentiator for application vendors, as customers demand more value from their software investments. Software license management solutions allow application developers to price and package products the way customers want to buy. This expands revenue opportunities within existing accounts and enables software publishers to reach new markets. To fully realise the benefits gained from implementing a license management solution, careful consideration must be given to the planning, design, fulfillment, use and administration phases of the license lifecycle. This whitepaper from SafeNet outlines the best practices for successfully selecting and implementing a license management solution.