4 ways to build better apps with secure content services

The role of content in apps

Published November 2016

In every industry, companies across the board are building custom apps. Their apps digitise legacy processes and create entirely new experiences that are only made possible by the digital medium. Every company is becoming a software company, producing dozens, or even hundreds, of digital experiences for anyone who interacts with their business.

Despite this new focus on building apps, many digital initiatives still fall short. Businesses must go beyond creating apps that digitise only a few aspects of the customer experience, and instead imagine a world where digital is their primary medium. Becoming a digital enterprise means approaching every process as an opportunity to transform all areas of business through strategic use of technology.