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From Problems to Ideas through to Innovation

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Capturing ideas and creating the right culture to maximise the value of intellectual property

Published November 2008

Unsurprisingly, research shows that the majority of organisations see their future predicated on how well they can innovate. However, just throwing IT technology at issues in the hope that innovation will happen is not viable. Ideas are ephemeral and are easily crushed within the wrong environment.

Creating a suitable culture, allied with a well implemented ideas management approach combined with strong leadership, is required.

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