The Register's panel of experts provide hints, tips, advice and anecdotes on effective IT use, in this exclusive video webcast.

On top of dishing out advice and answering Reg reader questions, the panel, consisting of veteran El Reg broadcaster Tim Phillips, James Akrigg, Microsoft’s head of technology for partners, and Freeform Dynamics research director Martin Atherton debate:

• How IT can add value through understanding market and customer requirements
• How effective IT can aid in combating the squeeze and promote the importance of its existence
• Unlocking potential throughout the business and maximising use of current software
• Real life success stories and anecdotes