The value of cloud partner ecosystems

Channel partners leverage cloud ecosystems to maximise growth

Published August 2016

As more and more software and technology infrastructure is delivered and/or maintained as a service, tech channel partners are shifting their business models. Value-added resellers (VARs), service providers (SPs), and independent software vendors (ISVs) are operating outside of the silos that have traditionally separated them in order to craft expanded business service offerings that resonate with cloud buyers.

Many major tech manufacturers now offer cloud partner programs that provide resources and access to rich ecosystems, allowing channel partners to quickly expand their cloud services and support customers in new ways.

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