Enhancing the purchase order process in the pharmaceutical industry

Empowering patients through omni-channel efforts

Published May 2017

In an effort to provide customers with opportunities to engage with partners any time and anywhere, companies are turning to creative methods for managing purchase orders to maximise their product offerings and availability, while continuing to manage the risk associated with carrying too much inventory.

Organisations must determine how to transform what is generally a fragmented “multi-channel” approach into a seamless omni-channel experience, both within the enterprise and for the customer.

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