Customer Communication Management in the Cloud

Perspectives in Financial Services

Published June 2017

Smart Communications aimed to better understand how financial sector enterprises would answer these fundamental questions about CCM and the cloud:

Do financial sector enterprises see the possibilities of the cloud for customer communications?

Like CRM and ERP solutions, would the financial sector build cloud-based CCM into their plans and what do they expect from the cloud?

How are hybrid-cloud solutions perceived in relation to full cloud and traditional legacy on-premises solutions?

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