Customer Communication Management in the Cloud
Perspectives in Financial Services
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Smart Communications aimed to better understand how financial sector enterprises would answer these fundamental questions about CCM and the cloud:
Do financial sector enterprises see the possibilities of the cloud for customer communications?
Like CRM and ERP solutions, would the financial sector build cloud-based CCM into their plans and what do they expect from the cloud?
How are hybrid-cloud solutions perceived in relation to full cloud and traditional legacy on-premises solutions?