Brand Protection and Customer Communications

Understanding CCM in agile business environments

Published August 2017

Keypoint Intelligence – InfoTrends has been exploring customer communications management (CCM) systems for quite some time and in a variety of capacities, but have never deeply explored how CCM systems relate to brands in the course of day-to-day business.

Smart Communications commissioned InfoTrends to conduct a survey that explored this very topic, and the findings from this research show just how important CCM is to brand protection. The research clearly shows that brand protection, brand management, and system contributions should be key considerations for businesses that are considering changing or upgrading their CCM systems.