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Customer Communications for Millennials

Understanding CCM in agile business environments

Published August 2017

Communicating successfully with all consumers - and Millennials in particular - requires an awareness of the type of communications sent as well as any associated customer preferences. There has been a lot of talk about Millennials as they come of age and continue to reshape the world. Millennials are generally known for their increased use, acceptance of, and familiarity with communications, media, and digital technologies in relation to earlier generations.

Does this mean that CCM offerings need to change in response to this new generation of consumers? Smart Communications commissioned Keypoint Intelligence – InfoTrends (InfoTrends) to conduct a survey that explored this very topic.