Bypassing traditional distribution channels

A rewarding journey for wholesalers

Published September 2017

Wholesale distributors serve an important role in the distribution and flow of goods. However, they are seeing an increase in direct demand from consumers, bypassing traditional distribution channels. This disruptive change in consumer purchasing behaviour is an untapped market for wholesalers to gain additional revenue streams.

Introducing Shoptiq, an ecommerce solution by Singtel, you can transact directly with your customers and consumers, making the entire wholesale purchasing process simpler and easier. Businesses that purchase from you can now see all your goods online in one site without relying on your sales team. Consumers also have the option of shopping directly with you online for greater savings. You will benefit from higher profit margin by cutting out the middleman.

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