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How to rank higher on Chinese search engines

SEO in China

Published December 2017

With 21.1% share of the world’s Internet users, China has an unmissable online presence. The Internet is tightly integrated into people’s daily lives, and Chinese search engine portals are a popular starting point for people in China to access information about traveling, studying, investing, shopping and working overseas. SEO is, therefore, an important consideration for foreign companies to consider in driving traffic and reaching Chinese consumers.

However, the way Chinese search engines crawl and index website pages differs from the SEO algorithms we are accustomed to in the West.