Today’s consumers demand much more from the companies with which they do business. They want to be valued as an individual and have two-way conversations that consider their specific needs and preferences. And they want communications from these companies to feel like an extension of the service—not just a transaction or a marketing message.

The good news is, with more data available now than ever before, it is possible for companies to deliver highly tailored and relevant communications. At the same time, this massive amount of data has led to tighter regulatory controls and privacy laws that must also be considered.

Banks are at the forefront of this data opportunity, and to help them achieve these two-way relationships without sacrificing security or compliance, enterprises are increasingly relying on Customer Communications Management systems to deliver the most personalised messages possible via the most appropriate channel. And with no time to waste, many are turning to cloud-based systems, which can be implemented quickly and easily, and updated frequently as new functionality is available.