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Meaningful Customer Conversations

10 things you must do in 2018

Published December 2017

In 2018 customers are going to have even more control. They are going to insist that you communicate with them in a way that makes them feel like an individual. It is going to be critical that you learn as much as you can about their preferences and channels of choice and then turn that data into actionable insights and more meaningful conversations. But the catch is, you have hundreds of thousands, maybe even millions, of customers with whom you need to communicate. You must be as efficient as possible, while also maintaining accuracy and security. You must scale the conversation!

To help, Smart Communications have assembled advice from industry analysts and influencers and customers, partners and experts. Here are ten suggestions for approaches you can take in 2018 in order to have more meaningful conversations.