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Becoming a customer-centric organisation

Welcome to the customer-centric economy

Published February 2018

In today’s fast-paced business climate, companies are seeing dramatic shifts in their market. Customer expectations are changing faster than ever due to digital disruption in areas like commerce, banking, transportation, healthcare, utilities, and media consumption. Technology is being used to disrupt traditionally “safe” industry norms. Data is being generated at levels never seen before, but companies are having a tough time understanding how to find the gold within the gravel.

Given these rapid changes, many organisations find themselves flat-footed and off-balance in adapting to this new customer-centric economy.