How to Make Compelling Digital Customer Experiences a Reality

A practical guide to the CX journey

Published March 2018


Today, most organizations have a customer experience strategy (96%), but recent Avanade research shows that only 14% are ahead of their customers’ expectations. This means that 86% feel that they are behind the curve, the competition — and most importantly — their customers’ expectations.

Building great customer experiences extends far beyond a single website or campaign – it connects across your customer experience strategy, creates interest through design, iterates with data and insights, scales through platforms and technology, monetises marketing through ecommerce, and creates excitement for clients and employees alike. Your customers will love you and it won’t hurt your bottom-line either

This practical guidance from experts at Avanade shows you how to build your best customer experiences.

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