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How to Reach International Markets

Local market knowledge at your fingertips

Published March 2018
magento

Launching an international site can take up valuable time and resources, and missteps can be costly. From web page layout, to word definitions and cultural preferences, countries have widely varying practices and unique online user behaviors. How efficiently you manage changes in culture, language, customs, currency, tax, and laws can make the difference between success and failure.

Never assume that what works in your home market will work in foreign markets. Technology preferences will differ wildly. To tackle global challenges requires local market knowledge at your fingertips.