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Marketers: How to get in shape for GDPR

Nothing to fear

Published May 2018
GDPR

As you know, the EU General Data Protection Regulation (GDPR) came into effect on 25 May 2018. It gives EU citizens greater control over their personal data — along with the scaremongering about fines, data breaches and compliance.

We’re going to focus on the aspects of GDPR that really matter to marketers. Because while the Compliance & Legal team has addressed GDPR challenges, it will be up to Marketing to release the business opportunities.