Why Banks Need An Operational Data Layer

A DataStax Enterprise Whitepaper

Published June 2018

Datastax

Financial institutions are on the precipice of a major change, both externally and internally.

As consumer expectations evolve and more consumers rely on mobile devices and web apps to manage their lives, banks must develop robust data management systems that serve their customers with personalized services. The most efficient way to achieve this is by tapping into real-time analytics and using big data to deliver a better user experience.

The first step involves understanding today’s customer’s needs. Next, financial institutions must create customer journey frameworks that satisfy those needs. They will need to streamline their data collection and data management processes to successfully understand and engage the customer - all while meeting compliance and regulatory standards.

This is easier to execute with an operational data layer embedded in the bank’s architecture, an important element that can help manage data efficiently, securely, and at a low cost.