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5 Reasons Why the SaaS Revolution Needs a Unified Content Strategy

Avoid an explosion of silos

Published January 2019
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One can hardly tell the history of enterprise content management without quickly encountering “content silos.”

Much of this is a byproduct of the way in which ECM solutions were introduced into organizations during the 1990s and 2000s. Individual departments within an organization built process solutions upon a specific ECM platform to solve a particular point of process pain.

As a result, even organizations that were committed to some form of a content strategy ultimately found that they had multiple (and often inconsistent and incompatible) content repositories in their organization.