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Enabling Data-Driven Engagement of Property Seekers

A Snowflake Customer Case Study

Published May 2019
SNO-DomainGroup-CS-Final

Digital media company Domain Group (Domain) connects property seekers with apartments, houses, and commercial real estate in Australia. Each month millions of consumers interact with Domain’s ecosystem of websites, mobile apps, magazines, and online tools, generating upwards of 100 million data points a day. To ensure an optimal experience for property seekers, real estate professionals, and advertisers, Domain analyzes billions of rows of data each day.

Domain’s data team realized it needed a cloud-built data warehouse that could analyze billions of records in near real time. The team selected Snowflake, because Snowflake’s multi-cluster shared data architecture eliminates resource contention and allows Tableau users to perform meaningful analyses without worrying about slowing the system down.