Winning in the New Retail Environment

Immersive Customer Experiences with Samsung Display Solutions

Published June 2019


We are witnessing the digitisation of the entire retail ecosystem. While many have long debated whether online or offline will ‘win’ the retail battle, it is becoming clear that the future face of retail is a seamless merger of the two. Converge with data and logistics and you have a single, integrated overview that forms the blueprint for the next wave of disruption in retail.

Immersive experiences are paramount if retailers want to attract new customers, increase footfall, maximise sales and operations and build long-term loyalty in this new digital world.

Customers are looking to be entertained when they decide to go shopping offline. And it’s up to retailers to deliver the wow factor and make their trip worthwhile and more rewarding.

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