Across the world, managed service providers (MSPs) are facing a period of strong growth. As technology becomes an increasingly important part of the core of running many businesses, customers are turning to expert outsiders for help in going digital and staying secure. Smart MSPs will recognize this opportunity and give customers the guidance, technology and service platform they require. It is critical the MSP seeks to fully understand their customer’s business so they can recommend the right product and services to fulfill their needs at a pace that makes sense for their customer(s).

This white paper explains how MSPs can serve this field by looking at the kinds of strategic services and engagement customers are seeking. It also explores ways to prepare for the kind of growth that a successful MSP is poised for when focusing on adding the right value to its customers.