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Engage Proactively with AI Across the Customer Journey to Deliver Operational Efficiency and a Superior CX

A Bold360 Whitepaper

Published August 2019
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Get out your imaginary scale and weigh the effort and budget your company puts into customer acquisition versus customer retention. Which side of the scale is tipped? For many businesses, it’s tipped toward customer acquisition. In a recent Forrester survey, B2C marketing decision makers indicated that 37% of their marketing program budget is spent on new customer acquisition, while in contrast, only 20% of their marketing budget is spent on driving retention of existing customers or upselling to them.

If you invest in a solution like Bold360 that can provide consistency across the complete customer journey, you’ll provide a better customer experience, which leads to a high return on your investment.