How have you used the web today? Scanned your favourite site for news? Bought a pair of shoes online? Transferred funds from one bank account to another? No matter what your answer, the fact remains — the ways in which the Internet supports our everyday lives have become richer, more engaging, and more mobile. This innovation is driven by the visionaries, designers, developers, and managers of the web experiences that users consume every day. By exploring new ways to solve challenges and improve products and services that enrich our lives, developers and business owners have stretched the Internet to support use cases for which it was never designed. In order to succeed, modern web experiences must seem simple to end-users, even though most ultimately require complex design and technology to deliver.

Businesses are constantly challenged with the complex requirements needed to keep customers engaged, satisfied, and loyal. It’s important to view this complexity through the lens of how businesses can achieve these goals, rather than as roadblocks to success.

This paper describes the top three sources of complexity that threaten the successful delivery of modern web experiences and how to overcome them.