Ultimate Guide to As A Service

From business planning to client retention

Published December 2019

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Do you feel like you’re fighting harder for customers’ business today than ever before? We’ve talked to countless technology professionals who find that their business is being stolen away by other solution providers who offer sub-par services for a lot cheaper or that they’re investing more in sales and marketing to position themselves better to attract customers.

Why is this happening? Because customers have more control in today’s as-a-service world. They have more options and switching costs aren’t as great. That means we have to mold our offerings and our value propositions to the way our customers buy today.

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